I always put an EQ @ next to 2nd last effect in the chain, 2nd last is the sidechain and i reserve last for sends. Other than those, usually I keep my bass clear, only use effects in transitions and wierd breaks.
You just make it sound perfect in your synth. I used to put all kinds of bass boosters, distortion, reverbs, compressors, etc. on it, until I started playing around with the synth. Learn the synth = get ur bass.